CSG — Logo Design
CSG is a consulting firm based in Vienna, offering expert guidance to businesses seeking clarity, strategy, and growth. Their work is about sharpening decision-making, improving operational effectiveness and helping clients reach their next level with confidence.
This logo project came from a simple, but well-defined brief: create a brand mark that reflects professionalism and direction. From the very first draft, the design struck the right chord - straightforward, strong, and aligned with the firm’s identity.
It was a swift, smooth process with minimal revisions, clean, efficient, and exactly what was needed.
Logo Suggestions
Landing Page
The new visual identity was then developed into a range of ready-to-use assets for both print and digital applications.
Additionally, a simple and functional landing page was created. Since most of the company’s business comes through word of mouth, an elaborate web presence wasn’t necessary - just something clear, accessible, and true to the brand.
Takeaway
This project reminded me that not every brief demands your all - and that’s perfectly okay. Sometimes, a simple, effective solution is exactly what the client needs. Not every design needs to be deeply personal or pushed to its emotional limits to be successful.
Learning to recognize when enough is enough made me a better designer - more balanced, more perceptive, and more in tune with the purpose behind each project.