em'vi Kids Store: Print & Digital Media
em'vi Kids was a children's fashion and accessories boutique with locations in Innsbruck and Feldkirch, offering curated kidswear and accessories for ages 0 to 12. In 2024 I worked with them across a range of print and digital design projects, creating materials that matched the warmth and personality of the brand at every customer touchpoint.
The work covered the full breadth of day-to-day brand communication: social media templates built for consistency and ease of use, digital and print invitations for in-store events, and thank you cards included with online orders to give every delivery a personal, considered finish. Seasonal campaigns like a fully planned advent calendar for their online shop, with daily discount reveals distributed to the entire customer database, showed how the visual language could be stretched into longer, more layered storytelling.
The result was a set of materials that felt as carefully put together as the products em'vi Kids was known for.
The work covered the full breadth of day-to-day brand communication: social media templates built for consistency and ease of use, digital and print invitations for in-store events, and thank you cards included with online orders to give every delivery a personal, considered finish. Seasonal campaigns like a fully planned advent calendar for their online shop, with daily discount reveals distributed to the entire customer database, showed how the visual language could be stretched into longer, more layered storytelling.
The result was a set of materials that felt as carefully put together as the products em'vi Kids was known for.
Advent Calendar Campaign
24 days, 24 discounts: A fully sequenced mail campaign sent to over 6000 customers with a new visual reveal each day.
The print-file (shown below) was folded on two lines and the front glued to the perforated middle section to create a DIN-Long sized advent calender with discounts on the inside and images of the promoted items on the inside of the doors, creating a fun and immersive experience for the customers.
The print-file (shown below) was folded on two lines and the front glued to the perforated middle section to create a DIN-Long sized advent calender with discounts on the inside and images of the promoted items on the inside of the doors, creating a fun and immersive experience for the customers.
Social Media Templates
A set of reusable templates designed to keep em'vi Kids' feed consistent and on-brand, ready to use across seasonal content and product drops.
Event Invitations
Print and digital invitations for in-store/-showroom events, designed to feel personal and celebratory while staying true to the brand.The print version was coated with a partial UV-coating over the golden ticket to give it a shiny effect.
Thank You Cards
A small but considered touch: custom cards included with every online order, turning the unboxing moment into part of the brand experience.
